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who we are:
Unmissable Ltd is a privately owned company, founded in Covent Garden in 1999 to provide a broad range of exceptional experiences to its customer base. The company’s strategy involved the roll out of the Unmissable-branded website for the UK and ROI targeted at the niches of the travel, entertainment and corporate hospitality sectors. The flagship service, Unmissable.com entered its pilot phase at the beginning of 2000 in advance of a full-scale UK market launch later that year. This followed a year spent researching the market*, recruiting suitable suppliers and aggregating events, activities and holidays that satisfied the Unmissable criteria of exclusivity, desirability and scarcity (as in, hard to find).
Our service is used by companies looking for creative prizes, reward and incentive solutions. Simply put, that means we create the ideas, make them happen and keep whoever you are giving them to, smiling.
The level of our repeat business is testimony to the value we provide our clients and the key to this success is the passion of our people. We really do care that all our clients and the recipients of our prizes and incentives have an Unmissable experience from start to finish.
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The Unmissable look, 1999 |
* Swapping Microwaves for Memories: An Investigation into the Emerging Experience Economy is a 25-page report incorporating both quantitative and qualitative research. Quantitative analysis is based on face-to-face interviews with over 500 adults across Great Britain. The survey was commissioned by Unmissable.com in 1999 and conducted by BMRB, a leading, independent market research company.
About Unmissable.com (1999)
Unmissable.com brings together 1,500+ unusual holidays, exciting activities and sought-after ticketed events from over 150 specialist suppliers. The site is dedicated to providing the experiences of a lifetime to those wanting to make the very most of their free time and to those looking for unique ways to reward and entertain valued staff and clients.
MARKET BACKGROUND
Unmissable was the UK’s first internet entrant into a sector that was dubbed by analysts as the ‘experience economy’. This referred to the trend that as wealth increases across the population, we place less personal value on stockpiles of material goods and more towards investing in memories and the experiences that create them.  In other words, people want to spend their money buying the time, freedom and opportunity to pursue their passions, to fulfil their wildest dreams.
Unmissable positioned itself to carve a niche at the bespoke end of the experiences market. The premise for the company has always been straightforward. Though there are endless incredible experiences available in the world today and a desire to tap into them, most people never take advantage. This is usually because they don’t know about the experiences in the first place, or they don’t know how to gain access to them, or they make incorrect assumptions (for instance, assuming that an event is sold out when  it’s not). Unmissable was designed to keep its clients informed about and to provide them with easy access to a wealth of these experiences.
Having amassed a huge following from the PR, marketing and radio sectors, Unmissable began solely concentrating its efforts on servicing these clients. And since then we haven’t looked back, so we’d like to thank all our clients over the years who have helped to strengthen our position as the UK’s number one provider of bespoke prize and incentive solutions. Our product base is ever expanding and our personable service has remained key to our success. The secret, we believe, is to walk in our customer’s shoes and work with them, as well as for them, in order to create successful campaigns across ever expanding markets
Even the BBC’s iplayer is now quoting us ...
"We make the unmissable, unmissable."
... well, we like to think so anyway!
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| 10th anniversary company event in
Saint-Martin de Belleville in the Trois Vallees |
 We are committed to minimising the effects of our business on the environment. Unmissable solutions including flights, offer the option to offset against carbon emissions, allowing clients to promote travel prizes and incentives with a clearer conscience.
Unmissable is a member of Advantage, a network of travel agents with around 700 retail outlets and one of the largest consortium of independent travel agents in the UK.
Unmissable Ltd Registered address: Office 33a, Ingate Place, London, SW8 3NS England
Unmissable Ltd Company number: 03855362. VAT Registration number: 766140431 |
