10 Downing Street, Hang 10, 10 Lords a leaping or perhaps a spot of 10 pin bowling?
What does 10 mean to us?
For us, 10 means the years since Unmissable rolled out in 1999. Aside from a little 
nakedness from Tom and Nicole in the film Eyes Wide Shut and a little praising (Praise You) from Fat Boy Slim in the newly launched super clubs around the country, Unmissable was founded in Covent Garden in 1999 to provide a broad range of exceptional experiences to its customer base. The company’s strategy involved the roll out of the Unmissable-branded website for the UK and ROI targeted at the niches of the travel, entertainment and corporate hospitality sectors. The flagship service, Unmissable.com entered its pilot phase at the beginning of 2000 in advance of a full-scale UK market launch later that year. This followed a year spent researching the market*, recruiting suitable suppliers and
aggregating events, activities and holidays that satisfied the Unmissable criteria of exclusivity, desirability and scarcity (as in, hard to find).
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We haven’t always been 10. Unmissable looked like this when it first launched. |
MARKET BACKGROUND
Unmissable was the UK’s first internet entrant into a sector that was dubbed by analysts as the ‘experience economy’. This referred to the trend, as wealth increases across the population, towards placing less personal value on stockpiles of material goods and to investing instead in memories and the experiences that create them. In other words, people want to spend their money buying the time, freedom and opportunity to pursue their passions, to fulfil their wildest dreams.
Unmissable positioned itself to carve a niche at the bespoke end of the experiences market. The premise for the company has always been straightforward. Though there are endless incredible experiences available in the world today and a desire to tap into them, most people never take advantage. This is usually because they don’t know about the experiences
in the first place, or they don’t know how to gain access to them, or they make incorrect assumptions (for instance, assuming that an event is sold out when it’s not). Unmissable was designed to keep clients informed about and to provide them with easy access to a wealth of these experiences.
Since 2004, with Unmissable having amassed a huge following from the PR, marketing and 
radio sectors, the company began solely concentrating its efforts on these areas. And since then we haven’t looked back, so we’d like to thank all our clients over the past 10 years who’ve helped to strengthen our position as the UK’s number one provider of bespoke prize and incentive solutions. Our product base is ever expanding and our personable service has remained key to our success. The secret, we believe, is to walk in our customer’s shoes and work with them, as well as for them, in order to create successful campaigns across ever expanding markets
Even the BBC’s iplayer is now quoting us ...
"We make the unmissable, unmissable."
... well, we like to think so anyway!
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Unmissable at their 10th anniversary company event in Saint-Martin de Belleville in the Trois Vallees |
Unmissable’s aims:
