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MAKE IT AN UNMISSABLE 2012 
2012 is shaping up to be a humdinger of a year and will be one to make even the most jaded marketer excited at its wealth of possibilities. Apparently there’s some games festival going on in London, the Queen is celebrating 60 years on the throne (thanks for the extra day’s holiday, your Maj) and the Mayan calendar cycle ends in December, an event believed by some to mark the end of the world.  Here’s just a few amazing ideas for the coming 12 months.

 

Northern Exposure 

Prepare for nature's No. 1 2012 spectacular. The Northern Lights are predicted to be the brightest in over 50 years next year, so there's no better time to witness this awe-inspiring experience. We'll arrange travel with an astronomer to make the trip extra illuminating, to see the spectacle from your glass igloo or even stay at the Aurora Sky Station for the ultimate dazzling encounter. 

Like two peas in a pod 

The doors will open next year to London's very own Japanese style 'pod' hotel. Set inside the Trocadero Centre, the rooms may be tiny but still manage to fit in a double bed, ensuite bathroom & 42" plasma TV. If the thought of squeezing into a cabin style room makes you want to gasp for air, then head to the rooftop bar & restaurant planned for the top floor where we'll arrange for a meal with a view to die for.

It's the end of the world as we know it 

If the world’s going to end, then there’s arguably nowhere better to be than Central America.  The ancient Mayans predicted that the world will end on 21 December 2012 , when their complex lunar calendar comes to an end. Before you start thinking there’s no need to buy any presents next year, others say it’s all a load of rubbish but the date brings a new era of human consciousness. Whatever you think, this makes 2012 the best year to check out our trips to the most mysterious ruins on earth & one of the world’s most fascinating continents.

Case study:

Unmissable was briefed to find Imperial Leather 100 indulgent prizes for a Facebook campaign for the new SkinKind product line. 10 different options were delivered, ranging from pamper hampers to spa treatments, makeovers, afternoon tea treats, deliveries of bouquets of flowers and magazine subscriptions. The lucky winners also had the opportunity to enter the grand prize draw – a relaxing holiday in Iceland including the chance to relax in the therapeutic waters of the Blue Lagoon. Unmissable handled the 100 winners including sending congratulatory emails, gathering address details and dispatching the final prizes.  See more case studies here

 

 

 

 

 

 

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