Introduction

With Lewis Hamilton winning the Australian Grand Prix last weekend, it's really got us thinking about our fantastic driving products. From pit lane passes to driving Formula One cars, there's sure to be something to suit every budding racer! 

Exclusive access to the Nurburgring 

The Nurburgring race track in Germany is the most famous & the longest in the world & was once home to the German Formula 1 Grand Prix. Today it is used by the car industry to test new vehicles, and lap times provide the benchmark to test how fast a car can really go. Unmissable have exclusive access to this very special track. We can not only arrange for guests to watch the VLN Endurance Race followed by quaffing champagne in the pits with the drivers, we can even make it possible for our guests to take to the track themselves with a high speed passenger lap. Watch out Lewis!

Championship weekend in Monaco  

The Monaco Grand Prix programme is a spectacle of excess, wealth, superlative technology and glamour, on and off the circuit. The feel of the weekend in this unique Principality, the glamour of the occasion, the beauty of the setting nestling between the surrounding hills and the impossibly attractive harbour all combine to make this an Unmissable experience. Not only will our guests get to watch the action from their top Grandstand seats, they'll also attend the official F1 after party & mingle with some famous drivers & celebs. 

Case Study 

Asked by a leading bank to put together a prize linked to the Grand Prix, Unmissable came up with the idea of offering each winner a trip to a F1 destination of their choice. Winners could choose between living the high life in Monaco; partying in vibrant Brazil; sampling the great outdoors in Canada; sunning themselves in Australia or enjoying a gourmet break in the Tuscan countryside. With luxury accommodation & special treats thrown in, our winners were made to feel like stars of the racing circuit. 

In The Press: New Year - New Motivation 

In the competitive and cut-throat world of business where sales targets are key, it’s imperative to ensure employees are giving 100 per cent all the time.  This is where motivational tools and incentives play an important role within today’s business environment to push individuals that extra mile, but at the same time building loyalty and retaining staff.

Sales Promotion Magazine - January 2008

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