| Tough times shore up reward's effectiveness
Cutting back on seasonal gifting may prove counterproductive for businesses – writes Stuart Derrick
Britons love Christmas, but this year the urge to splurge is likely to be tempered by the reality of job losses, pay freezes and economic uncertainty. Yet while the government prepares to cut a swathe through public spending, businesses can ill afford such a drastic approach. For many, the so-called ‘golden quarter' in the lead-up to Christmas can make or break them. Motivating and recognising staff, clients and suppliers are crucial to year-end prospects.
‘If a company decides to axe its Christmas corporate gifts budget it can send out a damaging message, says Justine Clement, managing director of incentives specialists Unmissable.
Whatever the finances, there is something that will fit every budget. After all, it's the thought that counts.
SkullCandy Headphones
Help channel their inner DJ with Skullcandy SK Pro Yellow headphones
How much: £99
Supplier: Unmissable.com
Bespoke Cricket Bat
Follow the process, from choosing the willow to polishing the bat's blade
How much: £306
Supplier: Unmissable
Christmas delivered to their door
This reward can include a tree, gifts, food and drink and even a board game
How much: £500
Supplier: Unmissable
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