| Onwards and Upwards - Companies which have tweaked motivation programs to fit the needs of a recessionary econo my must now tweak them again as we come out of the economic doldrums.
It might be a while before the champagne starts flowing as businesses celebrate record growth, but what a relief that there are now signs the UK is emerging from the recession.
Any business which has been strong enough to survive hard times should now be in an excellent position to take advantage of markets as they improve. But motivational programs that may have played a vital role in ensuring staff pulled together during hard times may now need to be modified to keep those same staff happy and loyal once the economy recovers.
As soon as the decision has been made to put a motivational plan in place, the next step is ensuring that its aims are correct. In recessionary times, targets may be set rather lower than would be the case in more affluent times. As Justine Clement, managing director of prize and incentive specialists Unmissable, puts it: “There is no point in setting targets that are never going to be met by anyone, as this is demotivating.”
Group Hugs
One way to encourage everyone to pull together is to recognise teamwork. Unmissable’s Clement says: “ Those within a team at the same company are generally all facing the same issues, so rewarding them as a team is highly effective .” Her tip for ensuring that the reward encourages group participation is to, “make the reward something that everyone will want to aim for.”
This means taking time to find out the interests of those being targeted in order to appeal to all.
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