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Publication: Sales Promotion magazine
Page: Better to give – gift ideas for Christmas
Issue Date: August 2009
By: Unmissable


There’s a lot to be said for tradition at Christmas, and few things are more traditional as festive gifts than hampers, chocolates, a trip to the panto and a bit of pampering. Martin Croft unwraps some gift ideas for Christmas.

Personalisation, usability, reusability and perceived value are big this year agrees Libby Christie, head of operations at incentives company Unmissable. We may well see a return to the more traditional gifts, but with a twist. So instead of the standard hamper, companies will give one containing organic and UK sourced ingredients for the perfect Christmas dinner – turkey, vegetables, pudding and UK produced wines plus all the trimmings.

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