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 Understanding your audience is just as important when targeting incentives at a workforce as it is when marketing to consumers.
For a motivation programme to be successful and popular with the workforce, it needs to be imaginative, inspirational and carefully selected to tap into the aspirations and interests of the potential recipients says Justine Clement, managing director of incentives provider Unmissable. But there’s no ‘one size fits all’ solution, the experts say. The challenges vary across different industry sectors, with senior sales people at a car dealership requiring a different approach to people working at a call centre.
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