| If you’re looking for a travel incentive that will both hit CSR targets and not break the budget, one destination has it all. It seems you can please your clients, customers and staff without going too far afield.
The Brits are only too good at putting themselves down but the exigencies of the economic climate and impending – or existing – recession (depending on your view), mean that incentives and promotions that stay close to home have become the thing to do. Companies do not want to be seen to be spending money on apparently exotic and expensive trips abroad. And the options are endless fulfilling almost any objective.
“Corporate incentives play a major role within business to retain, reactivate and build loyalty with customers and to motivate and reward staff,” says Libby Christie, head of operations at travel specialist Unmissable. “All budgets are feeling the squeeze in the current economic climate but now is not the time to be cutting back on incentives.
“So many companies are looking to incentivise staff and customers closer to home. Choosing a UK destination means you can maximise time in the location,” she says. “Time is money and spending hours travelling and waiting in an airport can be seen as a downside to far flung locations and with pressure on everyone to be more environmentally conscious, a UK location is also a greener option.
“The UK has so much to offer the corporate incentive market in terms of experiences, activities, culture, history, luxurious accommodation and some of the best cuisine in the world,” she says.
Unmissable recently handled a consumer prize promotion for an automotive company. It had to have a quirky angle; to include holistic and pampering treatments; to be in a relaxing setting, removed from the pressures of modern life; and to be environmentally friendly, so no air travel. Consumers automatically won a break with the purchase of a car through one of the dealerships.
There were 146 winners, who had a choice of breaks and one of these was a two-night stay in a tipi in the heart of the Welsh mountains, which combined immersion in nature with creature comforts. Open fires, walking in the beautiful surroundings and a range of holistic therapies were topped off with a visit to the Centre for Alternative Technology.
“Tipis are beautiful living spaces, furnished with double bed, cushions, sheepskin rugs and a central wood burning stove to provide comfort and warmth, while allowing guests to enjoy living close to nature,” says Libby.
- ENDS -
|
