Prizes, Staff Trade Incentives, Consumer Promotions
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Unmissable Prizes, Sales Promotions, Staff Trade Incentives. With a specific focus on travel, lifestyle experiences and consumer sales goods, Unmissable specialises in creating and delivering bespoke tailored solutions for consumer promotions and staff / trade incentives.
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Unmissable Prizes, Sales Promotions, Staff Trade Incentives. With a specific focus on travel, lifestyle experiences and consumer goods, Unmissable specialises in creating and delivering bespoke tailored solutions for consumer sales promotions and staff / trade incentives. Our remit is to source, deliver and create extraordinary prizes and incentives. We make your budget go further and work harder.
Prizes, Staff Trade Incentives, Consumer Promotions by Unmissable UK
Prizes, Staff Trade Incentives, Consumer Promotions by Unmissable UK

Magazine: Marketing Week
Article: Promotions and Incentives – China Holds Price Advantage
Issue: 21st August 2008
Comment: Libby Christie, Unmissable Ltd

The Far East has long been a valuable source of cheap promotional items and, as economic conditions in Europe become harsher, this situation is unlikely to change.

In these environmentally friendly times, the sourcing of masses of cheap goods from the Far East has fallen under the spotlight. Among many of the products being sourced mainly from China would be merchandise destined as incentive products. For those in the sourcing business, and their clients, the choice has to be made. If it’s cheap it has to be China. For products to be sourced locally, entire programmes have to be rethought.

Libby Christie, head of operations at incentives specialist Unmissable, says: “Companies must be seen to be proactively more socially and environmentally aware, and this is now filtering down into promotional and incentive campaigns .

“There is now an increasing pressure on agencies to adopt a Supplier Code of Conduct to help combat poor working conditions, low wages and child labour.

“There is also growing pressure on companies to be aware of their carbon footprint and the impact their operation has on the environment, for example, shipping in goods from all around the world. And UK consumer trends show that they are increasingly seeking quality over quantity.

“These factors are having an impact on the sourcing of mass, cheap promotional items. Running a promotional campaign that gives away huge quantities of cheap promotional items only works for certain brands. These campaigns serve a purpose, but they usually lack creativity and standout.

“As stricter budgets come into play, agencies need to be clever when planning a promotional campaign. Often less is more – cut down on quantity but increase quality of goods on offer.”

- ENDS -

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