| Experience the Difference
One-off experiences and days out can be a
great staff motivator and a positive way of building
a team. But it’s not a one-size-fits-all-solution.
So what do the experts suggest in three different
scenarios?
They say that a happy workforce is a productive workforce.
Employers can make a difference to their staffs happiness
in many ways, from providing flexitime to dress down
Fridays. But sometimes it takes something more to
bring a team together.
Libby Christie, Head of Operations at Unmissable,
says: “Bonuses and commission lay an important
role, but they can be viewed as part of the standard
overall package.
“Staff incentives are about rewarding staff
and building long-term loyalty within the workforce.
The great thing about using experiences as incentives
is that the memory will always last longer than the
cash.”
But what do the suppliers suggest for three companies
with very different requirements?
Scenario One – Car Showroom
Twenty employees at a car showroom are celebrating
a great year for the company. Of the group, 15 are
men and 5 are women, and the organiser would like
the event to take up the whole day.
Libby Christie, Head of Operations at Unmissable
says: “ You could reward employees with an exclusive
night at the Brit Awards. We could arrange red-carpet
access to the event with private tables, champagne
reception, three-course meal and even access to the
official party.
“If budget won’t stretch as far as a
celeb-studded event, then how about a 007 Training
Day? The group could be collected by black stretch
Hummer from their luxury hotel and taken for a stunt
driving and shooting experience before being chauffeured
to Le Manoir for a gourmet lunch. Following lunch,
the group could be taken to their hotel top freshen
up before a martini reception and supper.”
Scenario Two – Manufacturer
A manufacturer with 350 staff would like to
remotivate them after a period of redundancy and uncertainty.
The male/ female ratio is 50/50. The organiser is
happy for the group to be split over several days.
Libby Christie says: “Why not hire a castle
for up to a week? This will provide employees with
the ultimate country pursuits day out. A range of
activities can be offered, plus a spectacular brunch
and afternoon tea, as well as in-house beauty therapists
so that everyone comes away having spent time as a
team, having had great fun and hopefully some time
to be pampered.
“Alternatively, get the staff together and
really raise the bar by hiring out Alton Towers for
the day, with access to all the rides. This offers
staff the change to let their hair down and face their
fears. It will also give them plenty to chat about
with their colleagues for months to come and help
bring them all together as a team in an unusual environment.
Scenario Three – Coffee Shop
A small coffee shop with eight female staff
likes to incentivise its employees with an annual
day out together.
Libby Christie says: “Why not opt for a real
aspirational treat and take the group to one of Gordon
Ramsey’s restaurants for the Chef’s Dining
Experience. This will give staff access to a private
table with views of the kitchen. A specially prepared
tasting menu can be arranged and lunch is preceded
by champagne and canapés. What’s more,
staff will be waited on hand and foot from start to
finish – a real treat for people who are used
to waiting on others.
“Another decadent day out is a trip on Eurostar
to Paris. The ladies can travel first class, be met
by a small convoy of 2CVs and taken for a tour of
the sights , before enjoying a champagne lunch in
a Parisian brasserie.”
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