| Travel Incentives –
A Promotional Alternative to the Material World
Tapping into the aspirations of your market
can really make your sales dreams come true. This
article explains how travel can be a great incentive
or consumers.
Wrapping a product or service in fantasy-fulfilling
packaging is becoming more and more desirable. Putting
together an innovative travel package that the consumer
wouldn’t have thought of, or would struggle
to organise themselves, is bound to provide an irresistible
temptation.
Libby Christie, Head of Operations at Unmissable
Ltd, says: “Travel as a promotional tool is
unparalleled as it is such an emotive experience.
People generally strive for new experiences and learning
opportunities, so it offers brands a fantastic opportunity
to provide consumers with that chance – courtesy
of them. They will associate the trip or experience
with the brand, which also creates great conversational
currency.”
The idea is to add a twist of imagination to an ordinary
activity. Here are some examples that Unmissable have
made a reality.
To celebrate the launch of Martini’s new television
advertising campaign with George Clooney, Unmissable
created a luxury trip to the home of Martini, the
Italian city of Turin. This included staying at the
five-star Turin Art & Tech Hotel, made famous
for its rooftop running track used in the filming
of the Italian Job, and a visit to the Martini Factory.
Winners of a competition run by Lurpak logged on
to choose where in Europe they would most like to
have breakfast in style. The [prize included two nights
luxury accommodation in a choice of 13 designer hotels.
The winners could choose from destinations such as
Florence, Monte Carlo and Rome.
As an in-branch promotion for a new savings account,
Barclays Bank offered customers the chance to spend
a week on their very own private island. All they
had to do to enter the draw was open a savings account
and deposit £250. The location was Forsyth Island,
just off the coast of New Zealand.
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