| Make it a Season to
Remember
It’s time once more to think about
Christmas promotions for staff and clients. Not only
must they be original and memorable, they also have
to be economical for your company.
Finding inspiration for Christmas incentives can
be tough. Finding an incentive that is equally inspiring
for the recipient and your own finance director can
be even tougher.
Prize and incentive company Unmissable sees the value
of differentiating a traditional item such as a hamper
by including one or two unexpected items inside. Alternatively,
organic of Fairtrade items can strike a significant
note of difference. “How unusual you make it
may depend partly on the kind of company you are,”
says operations director Libby Christie. “You
want to work to your company’s image.”
Cost Isn’t Everything
Even though fashion can still have the effect of
inflating the aspirational or perceived value of the
latest destination or gizmo, says Christie, internet
access also means that people are more likely to know
the real cost. Of course, with many items, including
travel, that may not matter. “It’s not
necessarily about having a massive budget, but about
finding something that people haven’t done before,”
she says. “Is it going to be exciting enough
to get them there?”
If a round trip to Lapland does not cut the Christmas
mustard, skiing in Dubai, a Bondi Beach barbecue or
a party in an igloo in France may do the trick, she
says. In keeping with the festive spirit Unmissable
can also create “advent calendars” with
a different reward or incentive for every day.
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