| |
Incentive Critique
Following a stunt to encourage workplace
motivation that saw staff taking lunch suspended from
a crane, Alex Philiotis details the pros and cons
of some more down-to-earth tactics.
Last month saw some 20 employees ‘enjoying’
a three-course lunch overlooking South West London,
suspended 164ft in the air from a giant crane. The
stunt took place as part of a series of events across
the capital designed to encourage motivation at work.
The vertigo-enducing stunt was intended to highlight
to UK businesses the importance of motivating employees
to work to their full potential. But before senior
management teams head for the nearest JCB forklift
with picnic baskets and somewhat dubious staff in
tow, IB decided to round up some alternative corporate
incentives on offer that can help employees and clients
feel valued.
Below, we list the considerations employers should
make before committing to a reward.
VOUCHERS
Cons
- Using vouchers as a corporate incentive lacks
aspiration claims Unmissable’s head of operations,
Justine Clement. “They don’t tap into
consumers’ desires and are too similar to
cash.”
- It can also be difficult to tailor vouchers to
make them reinforce a message, adds Clement.
MERCHANDISE
Cons
- Low-end merchandise can look cheap, reflect badly
on the brand and create a negative impression, warns
Unmissable’s Clement.
- “Electrical products are often things people
would buy for themselves. Unless they are bigger
or better, they won’t be aspirational. The
nicer they are the better they reflect the brand,”
adds Clement.
EXPERIENCES
Pros
- Experiences can be linked to a brand’s
message and reinforce the overall personality of
the brand, says Unmissable’s Clement: “It
is easier to reflect the brand because they can
be tailor-made and can tap into the target market’s
aspirations and grab their attention.”
- Experiences are most likely to engender enthusiasm
and offer a fun element to an incentive scheme,
says Clement.
- ENDS -
|
