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Prizes, Staff Trade Incentives, Consumer Promotions by Unmissable UK

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Prizes, Staff Trade Incentives, Consumer Promotions by Unmissable UK

 
 

Magazine: Promotions Buyer
Article: Health and Well Being - Rest of Your Life
Issue: June / July / August 2007
Comment: Justine Clement, Managing Director, Unmissable Ltd

 

Health and Well Being - Rest of Your Life

In today’s stressed-out society, promoters are offering the promise of relaxation as a reward for buying their brands. Mark Ludmon reports.

In Japan, it is called “karoshi” – working yourself to death. There may not be a word for it in English, but Britons now work longer hours than any other nation in Europe, according to research by The Work Foundation.

With so many of us stressed out and exhausted, it should be no surprise that there has been growth in demand for incentives that offer an escape, from spa days and beauty treatments to relaxing holidays and leisure experiences.

Unmissable, a specialist supplier of bespoke incentives, has put together a range of pampering and well-being packages tying into a health and fitness theme. They range from the familiar spa pampering days to more quirky packages both in the UK and in exotic locations.

Its Pure Indulgence experience includes a flotation session, massage and facial at a London spa, whilst overseas prize packages include Ayurveda treatments in Bali, a beauty and well being holiday at one of the world’s top spas in the Indian Himalayas, a yoga break in Tuscany and cheese-based spa treatments in Switzerland.

Traditionally spa and relaxation incentives have been used for targeting audiences that are predominantly female, such as on-pack promotions for beauty products. However, Unmissable managing director Justine Clement believes this should no longer be the case. “Pampering and well-being used to be exclusively focused on female consumers but this is now changing,” he says. “The male grooming products market is booming, and health, fitness and well-being campaigns are now targeting both male and female consumers.”

- ENDS -

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