| Health and Well Being
- Rest of Your Life
In today’s stressed-out society, promoters
are offering the promise of relaxation as a reward
for buying their brands. Mark Ludmon reports.
In Japan, it is called “karoshi” –
working yourself to death. There may not be a word
for it in English, but Britons now work longer hours
than any other nation in Europe, according to research
by The Work Foundation.
With so many of us stressed out and exhausted, it
should be no surprise that there has been growth in
demand for incentives that offer an escape, from spa
days and beauty treatments to relaxing holidays and
leisure experiences.
Unmissable, a specialist supplier of bespoke incentives,
has put together a range of pampering and well-being
packages tying into a health and fitness theme. They
range from the familiar spa pampering days to more
quirky packages both in the UK and in exotic locations.
Its Pure Indulgence experience includes a flotation
session, massage and facial at a London spa, whilst
overseas prize packages include Ayurveda treatments
in Bali, a beauty and well being holiday at one of
the world’s top spas in the Indian Himalayas,
a yoga break in Tuscany and cheese-based spa treatments
in Switzerland.
Traditionally spa and relaxation incentives have
been used for targeting audiences that are predominantly
female, such as on-pack promotions for beauty products.
However, Unmissable managing director Justine Clement
believes this should no longer be the case. “Pampering
and well-being used to be exclusively focused on female
consumers but this is now changing,” he says.
“The male grooming products market is booming,
and health, fitness and well-being campaigns are now
targeting both male and female consumers.”
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