Publication Incentive & Motivation
Feature Easter Promotions
Issue Date March 2006
Response from Andrew Cook, Sales Director at Unmissable

“Incentive & Motivation looks at how promoters can tap into Easter, from retailers and confectionery companies to staff and customer incentive programmes.”

Focussing on staff & customer incentive programmes:

• Continued rise in the commercialism of Easter and the ever growing rise of sales of items such as Easter eggs, has allowed confectionary brands to increase their visibility through a range of consumer facing promotions.
  
  
• Similar to other events during the course of the year such as Valentines Day & Halloween, the specific nature of the event allows brands not only to tailor their campaigns around the event but also offer prizes / incentives which tie in with the activity:
  
  
  • Holiday to Chile & Easter Island
  • Kids cookery class – make your own chocolate Easter egg
  • Stay in a hotel in the UK with rooms dedicated to chocolate
  • Chocolate Factory tours
  • Weekend breaks to Easter themed festivals and events
    
    
• The confectionary Industry could look at developing specific 3rd party promotional tie-ups with activity / sports camps which are run during the summer holiday’s. This would go some way to silencing the critics who blame the confectionary industry in part for creating an obese society amongst children.

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