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Unmissable handles Squash Monsters
Prize, incentive and partnerships specialist, Unmissable, is handling the fulfilment for the Robinsons ‘Squash Monsters’ campaign. 
The Robinsons campaign includes a national competition designed to help parents encourage kids to get creative at home and learn how to get ‘a lot from a drop’ by making an imaginative squash monster out of the Robinsons Double Concentrate bottle.
The activity sees the new Robinsons Double Concentrate product team up with former kids' TV presenter Laura Hamilton and Art Attack legend Neil Buchanan, and features videos and tips on how to make a Squash Monster. To enter the competition consumers upload a picture of their monster to be in with the chance to win weekly prizes or a family holiday to Florida.
The campaign has a whole mix of handling requirements – from collating the contents of the art kits and handling the data to send these out to the winners, to the delicate organisation of booking a winner’s children and 6 friends to spend a night out at the Science Museum with one parent to oversee the experience.
The prizes include 32 Monster Art kits, trips to Orlando to experience the Jurassic Park ride at Universal Studios, 23 digital cameras, sleepovers for the kids at the Natural History Museum and family weekends to Edinburgh including a trip to Loch Ness and the Edinburgh Dungeons.
Justine Clement, managing director of Unmissable, says: What we’ve loved about this activity is the range of experiences offered within it. Organising the Science Museum stay, whilst requiring delicate handling, has been extremely rewarding and we’re looking forward to handing the Robinsons team the great feedback after the winners have stayed. - ENDS - |
