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Ben & Jerry : Win a Glamping Weekend ← Back to case studies

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Ben & Jerry : Win a Glamping Weekend

To promote the delicious new Core range from Ben & Jerry’s, Unilever wanted to create a promotion which linked in to Great British festivals without giving away festival tickets.  Unmissable came up with the suggestion of glamping breaks which fitted the campaign objectives perfectly, linking the great taste of Core ice cream with fantastic great Britishness, outdoors and sharing.  Knowing what we all know about British summertime, the prefect runners up prizes of funky wellington boots were seen an ideal match for Ben and Jerry’s – cow print.