|
You’ll never have your own
private island … will you?
For a sales drive to promote a new savings account Barclays
Bank was looking for something a little bit different. Something
you wouldn’t expect from a bank. The in branch promotion
offered 6 customers the chance for them and 5 friends to spend
a week on their very own private island, all they had to do
to win was open a savings account a deposit £250, it
was as easy as that. The location for this amazing trip was
Forsyth Island, which lies just off the coast of New Zealand.
« Back to Prize Management & Prize Fulfilment : Case Studies
|
