Win Your Ultimate £10,000 ‘diet Coke’ Break

The headline prize(s) in the ‘diet Coke’ Break promotion offered the opportunity to win one of 500 fantastic Breaks which uniquely, provided winners with the opportunity to create their own ‘diet Coke’ Break. Working closely to the values of the brand, Unmissable created 18 highly aspirational, tailor made trips around the world to the value of £10,000 each.

A specially designed website allowed winners to build the trips themselves, by focusing firstly on a theme of either “Spending Spree”, “Luxury Getaway” or “Spa Indulgence”, then choosing where in the world they would like their break to take place: Europe, Americas or Far East & Australasia. The trips tapped into the key insights of the female target audience’s ideal break scenario – shopping, pampering and holidays.

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