|
Visa Love Every Day - Win a year's worth of entertainment
Following on from the successful launch of the "Love
Every Day" consumer advertising campaign Visa continued
with the idea that "simple pleasures in life are a gift"
and sought to convey that Visa understands that it's the simple
pleasures in life that keep us happy.
The Love Every Day campaign in 2007 continued with Visa's
advertising property represented by a "gift-wrapping"
creative device; a metaphor for simple pleasures. All elements
of the campaign included this visual property, from brand
and promotional TV through to outdoor, press, radio, online,
and in-store channels, ensuring the campaign is fully integrated
and through the line.
Unmissable were asked to put together ‘A Year of Entertainment’
which were described as ‘literally jaw dropping’
for Visa card holders.
Prizes included:
- Rugby World Cup packages
- Northern Lights weekends
- Street parties for all the family
- Swimming with dolphins in Florida for all the family
- Monte Carlo lifestyle weekends
- Trips to see a Broadway show in New York
- Haunted castle weekends including an owl experience for
the children
« Back to Case Studies
|
