Relax to the Max …

As part of the Europe-wide launch of an exciting new mobile phone handset, Sony Ericsson tasked Unmissable with organising a space-age incentive that would help the launch go with a bang! We suggested various ideas, but the winner was to charter a zero gravity flight in Florida for a lucky group of trade and consumer winners. This once-in-a-lifetime experience tied in with the visual elements of the campaign, which included people bouncing on space hopper, but this was a real hop into space!

The incentive ran across European markets including Spain, Portugal, Germany and Romania and so Unmissable provided full management service co-ordinating winners’ travel arrangements and their various itineraries whilst in Orlando. Aside from the main event, the group enjoyed meals each evening at Cuban, Japanese and American restaurants as well as plenty of time to relax by the pool in the Florida sunshine.

The trade/consumer dynamic worked really well and gave trade guests a chance to meet their consumers and share a truly memorable experience.

Contact Unmissable if you have a small group incentive that you need some inspiration for!

"Thank you for all your help on this project – it went really well during the trip and everyone really enjoyed it. An experience to remember!!!"

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