Relax to the Max …

Aimed at UK retail outlets, the specific objectives of the incentive were to educate sales consultants on the Orange product and to thereby increase sales through education.

The strapline ‘Relax to the Max’ was created and focussed on the individuals own comfort zone, this enabled us to ensure we were aiming the incentive at the broadest possible audience and not alienating any of their intended target audience from the incentive.

This ensured that whether you wanted to spend new year in Reykjavik, be pampered in a top spa, climb volcanoes in Costa Rica, or just laze around on your own private island, there was an incentive specifically designed for you!

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