Powers Whiskey - Find Ireland's Best Snug

This winter Powers Whiskey launched a search to find Ireland's best snug and Unmissable provided a suitably enticing incentive for people to enter. The prize needed to be manly and adventurous to appeal to the target market and reflect the brand's values, so we created the ultimate Rocky Mountain adventure for the winner and 3 friends. They jetted off to Canada and stayed in the Banff National Park where they went white water rafting and grizzly bear spotting amongst other wilderness activities. An inspirational trip that really hit home with consumers having a nip of whiskey in their favourite snug!

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