Unmissable were asked by KRAFT foods to put together some bespoke cookery breaks to promote their delicious recipes using Philadelphia and the launch of “Simon Rimmer’s Dinners” on the Good Food Channel.

A lucky winner was drawn every day for 42 days and had the choice of a weekend cookery break at cookery schools specially selected by Unmissable in France, Italy or Spain. The prizes included 2 nights’ accommodation with flights and car hire to make the most of the local area and take part in cookery lessons including recipes using Philadelphia, learning all about local specialties and more importantly getting the opportunity to enjoy the fruits of their labour! They even had some spending money and travel to the airport included.

Giving winners a choice of trips proved to be extremely successful as they were able to learn some of their all time favourite regional dishes.

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