Nestle Kit Kat Perfect Breaks (Break Enhancers)

Unmissable has been busy working for Nestle on their latest £1 million on-pack promotion which ran as a part of their ‘biggest ever’ marketing drive. Giving up to 2000 lucky consumers the chance to choose their perfect break enhancer which tied in with the top tier Perfect Break categories, we came up with a host of concepts with a value of up to £50. There were again six themes to choose from which were pamper, travel, entertainment, sport, shopping and home.

Prize enhancers included:

• IPod shuffles
• Karaoke systems
• Design your own perfume
• Professional haircuts
• Pamper treats
• DVD players
• Fashion magazine subscriptions
• Foot spas
• Ski or snowboard sessions
• Seat massager
• Wimbledon tours
• Samsonite shopping totes