Mullerlight Win a Summer to Remember

Müllerlight offered the chance to “win a summer to remember” with an on-pack promotion featuring the top prize of a holiday, new clothes, a makeover and a spa day. The prizes were given away each week during the 12-week campaign with consumers entering by using a unique code on promotional packs.

Unmissable were tasked with how to make women feel and look good over the summer for the campaign and on pack prizes for the promotion ran alongside a TV campaign and included:

• New summer wardrobes
• Sessions with a professional hairstylist
• Make-up master classes
• Luxury spa days
• Caribbean holidays for two

Working with Wax Communications Muller were confident that the ‘Win A Summer To Remember’ promotion would accelerate growth by bringing in new and lapsed purchasers and increasing rates of sale.

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