L'Oréal - Garnier Ultralift Challenge

L'Oréal wanted to encourage consumers to try their new Garnier Ultralift product and asked Unmissable to come up with some ideas to encourage feedback from people who had tested the 14-day sample kit. We felt that a high volume of prizes would work well for this type of incentive, so proposed that they gave away 5 pamper treats every day for the duration of the 7 week promotion. The recipient can choose from a range of spa therapies, personal training, haircuts and beauty treatments at independent venues across the UK and Ireland. A perfect pick me up for consumers and a great way for L'Oréal to get consumer feedback.

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