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Footy fever with ICI Paints
To drive sales and raise the awareness and profile of the
brand Glidden marked their 10th anniversary by developing
a promotion based around the theme of ’10’.
Targeting store managers as well as professional painters
and decorators, Glidden offered the chance to win - a trip
for 10 mates to watch Real Madrid, a trip for 10 to watch
a top Premiership match including VIP hospitality, 10 X Box
Games console as well as a number of branded table footballs.
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