Unmissable were briefed by EA Games’ marketing agency to put together a fabulous prize for the launch of a new game, Travel Games for Dummies. The prize needed to appeal to well-travelled female consumers for a competition that ran in the avidly read and well targeted Hello magazine. We put together a funky little luxury break to Marrakech; an exotic destination that would appeal to seasoned travellers and included some great feminine touches such as a private shopping tour of the souks and accommodation in a stylish contemporary riad . The winning ladies get to enjoy these luxurious settings complete with swimming pool and shaded by orange, olive and jacaranda trees.
