Unmissable were asked by DAA - the Dublin Airport Authority to put together a tasty bite of the big apple by way of a VIP trip to encourage shoppers into their outlets at the airport. The prize included 2 with business class flights direct from Dublin to New York, limousine transfers with champagne, 5 nights in a mini suite at the Walfdorf Astoria and some all important spending money.

The prize works well its eye catching design and will appeal to an audience that enjoys travel. A VIP trip to their close but often unattainable neighbours Stateside, particularly in a difficult economic climate, is bound to brighten up Dublin Airport and encourage spending.