Coca-Cola Win a Garden

As part of Coca Cola’s summer marketing drive, Unmissable were briefed to create prize packages that encouraged winners to enjoy the great British summer, outdoors.  We decided that the concept, ‘win a garden’ would encourage winners to use their own gardens more, especially if we included a patio heater for those less-than-reliable English summers.  The promotion ran in Morrison’s supermarkets, so had a family focus, with giant garden games and a wooden play centre for the kids as well as a hammock and BBQ for Mum and Dad to enjoy. 

This type of prize works especially well in the current climate, with more families enjoying ‘staycations’ and more brands trying to encourage them to get active.

« Back to Prize Management & Prize Fulfilment : Case Studies