Coca Cola / Morrisons - Win a trip to Lapland

Unmissable were briefed to provide a whole host of exciting Christmas prizes for Coke, who wanted to give away prizes in Morrisons stores daily in the run-up to Christmas 2009. The promotion targets young families and the prizes needed to reflect what is on every child’s list for Santa this year. Unmissable suggested an array of cool little kid’s prizes, from the latest Polaroid digital camera to annual cinema passes and even some mountain bikes. The headline prize was a real favourite, a family trip to Lapland to meet Santa. Something which always goes down well as it’s often the kind of trip a family could not justify paying for themselves and yet brings real joy if won as a prize.

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