Bausch & Lomb - Val D’Isère Snowboarding

Bausch & Lomb were looking for a captivating incentive to drive sales of Soflens disposable contact lenses. The USP of the product is its ability to adapt to different lights, so we suggested an alpine adventure surrounded by bright white snow. The eye-catching competition leaflets were distributed at opticians and the lucky winner will be jetting off to the exclusive resort of Val D'Isère for an all-inclusive snowboarding break this winter.

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