Alpen : Win an Alpine Escape

Unmissable were briefed with creating tiered prizes for Alpen’s latest promotion that worked with the themes of feeling alive, appreciating the outdoors and of course the Swiss Alps. We proposed 4 monthly grand prizes of luxury holidays in the Swiss Alps, with a choice of exciting activities for the winner to choose from including a helicopter flight around the Matterhorn, exclusive cheese tasting in an alpine dairy, paragliding and snow shoeing. We also put together 200 runners up prizes, consisting of the winner’s choice of 8 UK experiences, which also reflect the brand message. With horse riding in the New Forest, a hot air balloon ride, flying lessons and walking adventures in the Lake District up for grabs, the winners really will be enjoying the outdoors this year!

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