We’ve got some tickets up for grabs to see Mr Gilbert aka Greg Davies.  It’s an office outing but we thought we’d add you into the mix and offer up a further 2 pairs of tickets so you could enjoy the show too (don’t worry, you don’t have to sit with us though..)
So, up for grabs are two pairs to give [...]

 
 
We read with interest that Energizer and Wilkinson Sword are to cut back on “unsustainable” price promotions because the current depth and breadth of supermarket promotions is “disastrous” for long term brand strategy, saying that they are willing to sacrifice short-term share to secure the long-term strength of its brands and the category by positioning [...]

There has never been a better time for brands to entice their consumers with fabulous holiday prizes as holiday sales fall to a 10-year low.
A new heavyweight report shows that the number of overseas holidays sold last year was less than at any time since 2000. “Foreign holidays are increasingly the preserve of the well-off,” [...]

 
We really feel social media brings a huge benefit to the promotional marketing sector, so we’ve been ensuring we’re in peak social media condition by listening in to some great webcasts this week.
Here’s a link to our favourite from today, concentrating on analysing who and where your social media audience are http://www.brighttalk.com/mybrighttalk 
It does concentrate on [...]

We’ve just been enjoying reading last week’s Marking Week magazine, the debate page, where Ed Woodcock from @aesopagency wrote about brand storytelling.  Ed had the following to say:
 
“Brand story telling is an intuitive tool for managing the complexity of modern marketing in an interactive, multi-platform, multi channel age. However, there is a subtle difference between [...]

Are you bored with the usual reward schemes?
What makes ours any different?
Importantly, it’s product.  We’ll give you Apple iPads, cool bikes, Mont Blanc pens, bespoke tailor made suits, weekends to Rome to pitch your luck against a gladiator,  a choice of over 500 experiences, weekends in Japan, Michelin standard dining experiences in your home, eco weekends, and so the list goes [...]

Mobile marketing has the potential to fundamentally change how B2B communications is conducted, allowing decision makers a deeper and more personal brand engagement at a time and place to suit them.
Whether you’re the CEO of a global corporation or a one-man band operating a business on a shoestring budget, you’ll regard your mobile device as [...]

Ok we’re changing the mechanic for today and tomorrow’s entries, which will round up a week of fantastic prizes to celebrate the launch of our new logo. Thanks for everyone who has entered so far and congratulations to all those that won last week.
On twitter today and tomorrow, just re-tweet our entry each morning on [...]

Calling all those working in Marketing & Sales Promotion
Starting TOMORROW, for 5 days we’re giving away a great prize each day to celebrate the launch of our new logo and series of videos.  This will run this Wednesday, Thursday, Friday and also next Monday and Tuesday.

Tomorrow we’re kicking off by giving you the chance to win 2 tickets [...]

We thought we’d update you on sustainability today and report on a replacement we can now provide you with for the traditional cardboard box. This one, is impregnated with tree seeds. Sound weird? It’s actually rather brilliant we think.
The boxes can be made to virtually any dimension and used to package /ship goods but what sets the boxes apart is that [...]