Interesting article on Marketing Week’s website today…
Facebook and Adobe are working together to attempt to demonstrate the monetary value of the “Like” button to brands.  The two companies are currently collaborating on Adobe’s SocialAnalytics tool, which aggregates conversations about brands on all social networks and measures them against business metrics such as revenue or brand [...]

Apple is pipped at the post as Stuff Magazine’s gadget of the year goes to Asus this year. Does that mean the prize of choice will be changing in the lead up to Christmas?
Gadget title Stuff magazine has stuffed it to Apple by awarding the Asus Eee Pad Transformer with its title of gadget of [...]

The following article from The Drum suggests that it is definitely worth brands putting in the effort to get consumers to engage with them via social media…. 
“Study finds greater buying intent from those who follow brands on Twitter.
Consumers who elect to follow their favourite brands on Twitter are also more likely to both purchase and [...]

The Good, The Bad & The Ugly
Even the most effective promotional marketing campaign can fall down because of problems with handling and fulfilment.  What do marketers need to be aware of?
Innovative and engaging promotions can definitely build brand awareness and drive sales: but if there is one element which has to be treated with extreme [...]

Green shoots for the Irish PR Industry. The 2011 IMJ (Irish Marketing Journal) PR Survey shows that many agencies appear to have dealt with the downturn reasonably well.

The sector is worth around €40million and employs around 1,400 people. Like the rest of the wider marketing communications industry in Ireland, it’s had its’ fair share [...]

Fulfilment is the act of bringing something to completion or fruition and therefore fundamental in any sales promotion activity; however despite this, handling and fulfilment is not often given the attention it deserves.
Everyone is aware that consumers are getting more and more demanding but the point you do need to keep on top of is [...]

The widely held belief that cash incentive awards are always the most effective employee motivator has been questioned in a new research review conducted by the Incentive Research Foundation  (IRF) and the Incentive Federation.  Examining a wide variety of studies in various industries, the audit found that non-cash awards can actually capture an employee’s imagination [...]

Timing: Winter themed promotions would generally run during the months of November to April.  If you plan to use travel as an incentive for customers to buy your brand, then get good advice on what countries work well and are appealing during these periods (Europe is less, Dubai is more for example).  If you aren’t [...]

John Wright, River Cottage’s resident mushroom expert, devises the likes of the ultimate list of mushrooms to find; he’s the Holy Grail if you like, of the foraging world.  Unmissable has teamed up with John and River Cottage to offer you the opportunity to spend the day with John foraging for mushrooms – now is [...]

Just to let you know, we have some fab little ’Rihanna Meet & Greet’ prizes available for 15th November 2011.  They’ll include:
*Exclusive Meet & Greet opportunity with Rihanna
*Personal Photo Opportunity with Rihanna
*Top Priced Tickets to see Rihanna live in concert
*Signing Opportunity
*Exclusive ‘LOUD’ tour gift
*Official ‘LOUD’ tour VIP laminate
Let us know if you’d like more details.  These are limited [...]