Don’t all travellers deserve better service?
The travel industry has had some severe blows, first from the financial crisis and recently by the volcanic ash.  Perhaps that is the wake up call that airline and holiday operators need to make changes, namely better service and more effective communication processes.
The introduction of budget airlines and low cost [...]

In a recent research study, it is suggested that companies should start planning for the 100 year-old consumer. The prediction is that half of all babies born in wealthy countries since the millennium will live to reach their century. And this is market segment is likely to be markedly different from the grey market as we now know [...]

The success of most consumer promotions is measured on uplift in sales and turnover, but another important gauge on the success of a promotion is feedback from consumers and prize winners. 
Ensuring that the prize winners have been looked after and received their prizes on time with no hitches and have had a wonderful holiday are [...]

 
Given the current situation these poor volcanoes seem to be getting a lot of bad press but we’re here to tell you that they’re not all bad.
Have you ever thought about snowboarding on an immense volcano in Chile with over 3000 acres of terrain and minimal crowds?  Not forgetting the added bonus of a soak [...]

It’s been quite a few days here in the office as will have been the case with most travel specialists.  But never ones to be beaten in the face of a crisis, we’re working through the issues and resolving them one by one.  One of our winners is even booking herself into Champneys until the crisis resides and she [...]

 
Back in December 2009 we told you that Lebanon was to become one of the hottest holiday destinations of 2010, Unmissable can now confirm that this dream can indeed become reality if it has been lurking in your top 10 must visit destinations!
In recent years we have certainly seen an increasing desire to break away [...]

It’s become clear that the industry loves adding ”cation” onto the end of a product. After relatively recent staycations and changecations arrived on the scene - traincations have now pushed themselves forward.
With the increased high-speed route network on the continent, short breaks are becoming easier to more and more destinations by train. Barcelona, Madrid, Zurich and Cologne are all now [...]

 
We rather like this recent blog post on Brand Republic by Chris Read.
Does every brand’s website now have an automatic “Find us on Facebook” logo? If so, have you ever wondered why? Think about it for a minute before you join the gold rush…a consumer has just found a brand on their website or they [...]

FIFA is investigating a 2010 World Cup promotion that’s been co-funded by the South African government, as it strengthens the protection of its rights to the biggest sporting event in the world. The South African Fruit promotion offers the prize of a holiday to South Africa, but does not actually offer tickets to any games. [...]

We’ve all sat on holiday watching a sunset, Mojito in hand, and vowed to change our lives on our return.  Well now it seems those musing aren’t just distant pipe dreams.
Over half of all life-changing decisions are made on holiday and turned into reality the minute we clear customs, according to a new survey by [...]