As part of the Europe-wide launch of an exciting new mobile phone handset, Sony Ericsson tasked Unmissable with organising a space-age incentive that would help the launch go with a bang! We suggested various ideas, but the winner was to charter a zero gravity flight in Florida for a lucky group of trade and consumer winners. This once-in-a-lifetime experience tied in with the visual elements of the campaign, which included people bouncing on space hopper, but this was a real hop into space!
This picture shows our client having a whale of a time space hopping through the air! Here’s what they had to say about the project:
Thank you for all your help on this project – it went really well during the trip and everyone really enjoyed it. An experience to remember!!!