This week, It’s Open reports on the use of Social Media by internet consumers in search of something great.
Engaging consumers in dialogue is the rationale for businesses using social media as a marketing channel. But for what purpose, exactly?
A widespread assumption is that a presence on sites like Twitter and Facebook boosts awareness and makes consumers feel good about a brand. But a new study suggests that consumers are looking for deals, pure and simple, rather than expressing a shared passion for a brand’s values.
The survey by Razorfish of 1000 internet-savvy consumers reveals that 44% of those who follow a brand on Twitter do so mainly for access to exclusive offers and discounts.
In light of this brands need to get their thinking caps on in terms of what extra they are giving their customers!