Recently Powerade sent a couple of very excited winners to New York to catch a New York Knicks basketball game of their choice. The winner chose to see the Knicks versus the Boston Celtics, a hightly sought after game. Unmissable arranged their flights and a centrally located hotel along with top tickets to the game. [...]

 
As the markets continue to be affected by the the breaking stories of debt problems in Dubai, I can’t help but think back to my own visit to the emirate last month. Obviously anyone with personal investments in the region will be concerned, but I’m know Dubai will continue to wow visitors - particularly if [...]

Unmissable were recently asked at the 11th hour to provide tickets  to the England v New Zealand rugby game last weekend. We managed to get our hands on not just tickets, but access to a champagne reception, four course lunch with wine, free bar & celebrity guest speakers. From the feedback below, we think our [...]

 
 
 
 
 
 
 
Recently Walkers Sensations sent some lucky winners on firebreathing and circus skills workshops to fit in with their adverts featuring various circus performers. Here is the feedback from one of the winners who attended a circus skills workshop.
Dear Amy,
 
I just wanted to write and say a big thank you for arranging my prize of a [...]

 
We’re always up for a challenge (not to mention a laugh!) here at Unmissable so last week we held our first Unmissable Wii Sports Day!
Over the course of the day contestants took part in 5 disciplines; bowling, golf, baseball, tennis and karting, gaining points for each event according to their placing.  Everyone came dressed for a [...]

The ISP’s second Ten Pin Bowling Night was as much of a success as the first, with the ‘Space Grist’ team from full-service and experiential agency Space taking the Unmissable Trophy.
In second place was the Wax All Stars from Wax Communications, while Chemistry’s Bowling Stones team was third.
 
The ISP Ten Pin Bowling Night, held at [...]

A brands website has been the single biggest ”online” focus for 99% of businesses over the last 10 years apart from banner campaigns and microsites here and there, but with the evolution of social media growing at unheard of rates (Twitter is up over 3500% alone this year, while Facebook increased over 700% to finally overtake MySpace [...]

This week, It’s Open reports on the use of Social Media by internet consumers in search of something great.
Engaging consumers in dialogue is the rationale for businesses using social media as a marketing channel. But for what purpose, exactly?
A widespread assumption is that a presence on sites like Twitter and Facebook boosts awareness and makes consumers [...]

This month Sales Promotion Magazine reports on how travel and leisure incentives offer recession-hit consumers an opportunity for escape.
Recession-hit Britons have been staying at home this year, so “an opportunity to escape, just for a moment, from the hardships of the daily grind will always appeal” says Peter Lidgey MD of OgilvyAction. He cites an [...]

Some rather interesting new research from the ISP carries some stark warnings about the dangers of too many price promotions. Their recently-appointed head of insight, Colin Harper, has just published a report in which he demonstrates quite clearly that too many short-term price promotions can damage brands.
His work shows that branded goods manufacturers spent £25.6 billion [...]