Unmissable has been busy working on the latest Müllerlight campaign which launched on 5th May, encouraging women to spend more time with their friends.
The on pack promotion offers 400 New York city breaks to be won instantly. The winner and three of their friends can visit the Big Apple and make the most of city’s shopping, bars and restaurants with £2000 spending money. Every ‘Win New York City Breaks’ six-pack will contain a leaflet with a unique reference code which consumers enter on line to find out if they are an instant winner.
The promotion will be supported by a £1 million TV advertising campaign & forms part of a £7.5 million marketing investment behind the brand this year.