Loyd Grossman, the food brand, has launched a direct marketing and promotional campaign in an effort to increase sales. Using the strapline ‘Why not put Loyd to the test tonight?’, the activity will include an on-pack promotion, in-store work, an updated brand website and a promotional microsite. On-pack messages will direct consumers to the Loyd [...]

Dear Amy
We have just returned from our holiday in Florence, where we had a wonderful time. All the arrangements went perfectly, the flights, the transfers and the hotel. Our room had a stunning view and we enjoyed our trip to the Uffuzi Gallery, so all in all we had a great time.
We would like to [...]

OgilvyAction’s managing director Peter Lidgey weighs up what rewards consumers are interested in winning following one of the agency’s recent campaigns.  Unmissable supplied the prizes for this promotion which is currently running on pack, TV and across digital platforms. 
This is being described as a very different kind of recession.  Yet while consumers are certainly behaving [...]