Good prize promotion, poor experience
Walking into car dealerships for women isn’t always the most comfortable experience. A bit like walking into a busy builder’s yard and asking where they keep the Farrow and Ball; you’ll often be patronised at best and politely ignored at worst. So why do so many car promotions miss a trick when it comes to incentivising women in the showroom? Outside the dealership they are producing plenty of great activity, like the recent Skoda Spin the Citigo campaign by ais London which was all about sharing experiences on social media and included a good prize promotion. Despite this, the showroom remains a male dominated place not catering for women. How many female car sales representatives do you see? Not sure I’ve... Read The Rest →
Great prize promotions to build communities
The internet is still quite new. Compare it to publishing, which was the last big thing to revolutionise the way we communicate. Before publishing there was no professional journalism. People would spread the news back then, not journalists. Then came TV with a handful of broadcasters and publishers controlling what we saw and read. But it was always about delivering content and the public absorbing it. Picture the internet in the same way, it’s still in its infancy and until very recently we were applying our existing business models to it…again it was about content. But the way we operate online has changed and has put people back in control, it’s more about community than content. Facebook or a tabloid... Read The Rest →
The Worlds Local Agency – Spotlight On Ireland
Because of our sponsorship of the recent APMC Awards we’ve been doing our homework on the Irish market. And boy is there a really high concentration of great work coming out of a small area – basically Dublin. What I’ve also noticed is that the nomination list for this year’s awards was also mostly all Irish agencies from Dublin. Yet I’m pretty sure that the awards are open to agencies outside Ireland and the work just has to have run there. What I’ve also noticed is that the bigger agencies up for awards are represented by Ireland with Publicis, Ogilvy and Tequila all names on the nomination list with offices in Dublin. So why in a digital world, when international barriers are coming down... Read The Rest →
The Creative Mathematician & creative promotional prizes
The creative mathematician I was at an agency earlier this week talking to an account handler that looked and acted just as you would imagine a creative director would, yet he spoke like a data analyst, or even a mathematician. He sounded like a mathematician because our conversation circled purely around analytics and metrics. They were listening to customers and streaming the information from social and other channels into some clever software. As a result they were then micro-targeting people on a fairly large scale – in their 000’s. All very clever stuff which was driving a mix of creative output. This was an interesting proposition for Unmissable because we’re not just asked to manage those headline grabbing promotional prize ideas that fit... Read The Rest →
Cookery Events: Saturday Morning Kitchen Style Bake Offs
Unmissable has teamed up with the guys behind popular foodie TV programmes Saturday Kitchen, Hairy Bikers Food Tour of Britain and The Roux Legacy. Launched earlier this year, this luxury cookery school regularly holds experiences hosted by a range of culinary masters including Michel Roux Jr., Monica Galetti, Ken Hom, Clare Smyth, Jose Pizarro and Vivek Singh, and we’re giving you exclusive access to cook with some of these celebrity chefs. Bookings are taken on an exclusive basis, giving you sole use of the cookery school. Specific chefs can be requested so that guests can spend quality time with their food heroes. Based above the Saturday Kitchen studios in London’s Clapham, there’s a fantastic range of spaces including a dining room and green room, as... Read The Rest →
Unmissable prize ideas: Become an opera diva in one weekend
In the city where the world’s first opera was written and some of the greatest Renaissance art created, Unmissable can arrange for anyone to become an opera diva in the space of a weekend. We’ve teamed up with respected local tutors from the Accademia Europea di Firenze to offer guests a fabulous 3-D experience that includes specialist tutoring, guided walks and tickets to the opera. Practice your vocal chords with a two hour opera masterclass before resting in your five star hotel fit for a star. This is a unique experience. Call us for more details. For more unique prize experiences click here.
Unmissable Events Newsletter April 13 – Media stunts
Long gone are the days when a PR stunt would have to be briefed to the press weeks beforehand to make sure they are there to capture it. People are the press now and their mobile and social networks are the media. Last weeks Star Trek stunt over London Bridge was a nice example. In the space of a few minutes from the Star Trek logo being displayed in the sky over London, people were sharing the experience through mobile devices and social networks. We have been involved in some great pieces of activity recently. Some of the highlights are: The world’s first International Gift Unwrapping Championships in Covent Garden for TomTom Live webcast with UK number one artist Labrinth... Read The Rest →
Unmissable prize ideas: Foodie Escapes With A Difference
Food brands are often drawn to running promotional activity. Here we look at some off the beaten track culinary concepts: (1) Check into St Lucia’s newest food focused boutique hotel for cookery lessons, plantation tours, gourmet dining & spa treatments all focused around the might cocoa bean, set within reach of a beautiful beach. We can arrange for total immersion in this chocolate paradise, starting with cocoa Martinis or Bellinis on arrival. Enjoy a full tree to bar chocolate experience, including cocoa harvesting, fermenting, drying, roasting and making your own batch of chocolate and truffles. Indulge in a full body cocoa massage plus a cocoa sack goody bag. Heavenly. (2) Led by wild food expert Rachel Lambert, forage the Scilly... Read The Rest →
Unmissable prize ideas: Family Frolics with a Difference
Looking to expore the idea of rewarding the whole family? Here we look at a few ideas that stand out from the crowd. (1) We’ve teamed up with the guys down in Devon to offer you a bite sized cookery course aimed at families led by River Cottage chefs at Hugh’s home in West Country. Take the kids, don an apron & get stuck in. These hands on courses are run especially during the school holidays. Choose from fish or pizza themed courses, where you’ll learn either the skills to make the perfect pizza or adults can try their hands at filleting, boning & stuffing fish. Enjoy a delicious meal afterwards as a reward for all your hard work. (2) Turn... Read The Rest →